The New “New Balance” Collection

The new New balance collection has arrived at the shop!

Meet up around the many products that compose it. Discussions about activations, commitments and latest projects in progress.

A brand that has recently exploded following its Collabs with Casablanca or Aimé Léon Doré. New Balance is a brand that was founded in Boston in 1906 by an English immigrant named William J. Riley later joined by Arthur Hall as sales manager and future partner. Mostly specializing in running shoes, today New Balance is the fourth largest athletic shoe brand in the world. It is the only one to make Made in England & Made in USA for superior quality. They usually work with legendary family businesses like Horween Leather , which specializes in leathers, or Jared Eckler of Townsend Leather in Albany, New York.

Find all the new New Balance collection at the shop & on our site.

With Elly Tcho , Nathan & Adam


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