ASICS is launching a collaborative sneaker based on the best-selling sneakers: ASICS Gel-Venture 6 with IAB Studio. They imagined how men and women of all ages would practice together and form a collection theme.
IAB Studio is an artistic team brought together by 7 creators who have known each other since childhood and based in Seoul, mainly focusing on creative activities such as album cover and various works of art by famous musicians, including Beenzino, artist Korean rap.
Gel-Venture 6, which has long been in the spotlight thanks to the constant trend of Ugly shoes, is a running shoe that encompasses both tracks and trails where ASICS technology is concentrated, and is equipped with the Alpha -GEL, a unique ASICS cushioning system.
The pair begins with a gray technical mesh base, which is accented by metallic silver leather overlays with blue and orange stripes. The dynamic brand expressed by the overlays is accompanied by logo tab labels, 3M ASICS reflective patterns on the toe, “GEL-VENTURE 6” markings on the heel, “IAB-Studio” mark on the back and of co-branded soles. Additional details come in the form of colored eyelets.
Minimize the burden of running for a long time, crossing freely the two categories of fashion and sport.
The first collection of collaborative capsules from Asics x IAB studio went online for raffle on June 11 only in Korea. However, this collaboration will not be available everywhere.
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