“Every month, we highlight an exceptional brand that embodies elegance, quality, and style in the world of footwear. No matter what you’re looking for, our Brand of the Month selection will introduce you to renowned brands and must-have trends. Get ready to be inspired by innovative designs, quality materials, and shoes that will accompany you with comfort and style. Discover the brand that will brighten up your wardrobe this month!”

1. Aiche: Revolutionizing the World of Streetwear

Amsterdam, the iconic city of fashion and streetwear, is the birthplace of an exciting new clothing brand that’s generating a buzz: Aiche. The visionary behind this promising brand is in perfect sync with current market trends and the 2023 consumer demands. As a former seller in Amsterdam’s top sneaker stores, they’ve gained invaluable experience.

2. The Evolution of Streetwear

In recent years, the streetwear industry has undergone a major transformation. Sneaker and streetwear brands have gradually moved away from independent specialists to market their products in major retail chains like JD and Snipes. This shift has led to a standardization of collections, where once rare and exclusive models have become widely accessible. Today’s consumers are seeking unique pieces, specific designs, and favorable value for their money. The traditional streetwear store clientele has nearly faded away, and the concept of exclusivity has given way to collaborations becoming the norm, losing some of their uniqueness.

3. A Bold Bet on Brick-and-Mortar

Faced with this reality, Aiche’s founder made a bold gamble: banning the online sale of its products, even without a website. For them, the key lies in a return to the fundamentals that have made independent streetwear stores renowned. Customers are flocking to establishments like theirs in search of rare, nearly unattainable items.

4. Prioritizing the In-Store Experience

This gamble may seem risky in an age where online commerce dominates the fashion industry. However, they are banking on the in-store experience, the authenticity of discovery, and the pursuit of differentiation and meaning. Aiche embodies the belief that the soul of streetwear lies in rarity and the unique experience that a physical store can offer. The brand’s owner is convinced that this is the path to meeting consumers’ needs.

5. Aiche: Pioneering Authenticity and Exclusivity

Aiche is positioning itself as a pioneer in the streetwear sector, restoring authenticity and exclusivity in an increasingly standardized industry. As the world of streetwear continues to evolve, Aiche is determined to shape the future of streetwear fashion and prove that the past can inspire the future by returning to the roots of streetwear culture, where authenticity and exclusivity reign supreme.


The brand is available in the shop and on our website now.

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